Hi Broadie,
That is a super size "Old Friend" tobacco showcard. The brand was introduced around 1898 by W D & H O Will's and proved to be very popular with pipe smokers. (What size is it)??
Have posted my smaller example of the same brand.
bacco
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There you are Broadie, managed to sort the problem. This is an early showcard (1900) and for the life of me I can't fathom out the message of this "Coppice".
I do like your display in the following picture. Do you collect Wall's Ice Cream signs? I have a large one for sale if interested!!
bacco