I aint quite as slow in coming forward promoting BBR Auctions Sean as you might assume. I am not a Yorkshireman - so the tightness associated with such, and Scots, is not relevant, honest.
ALL BBR's established/ regular buyers (individual collectors of note, companies - worldwide - & museums - worldwide) already DO actually subscribe to the catalogues (think I have indoctrinated them over the years?)
Occasionally if I spot something from a specific town I have sent cats free of charge to museums in that town, & sometimes my memory recall suggest -send a cat to Jim XYZ - but generally there is no real positive/ definite visible take up - over 32 yrs experience of doing that. Unsure if giving away free cats is wholly fair on those who DO actually pay for such - heads I lose, tails I don't win?
Most items in BBR Auctions DON'T actually make three figure sums, let alone four figures - I wish . If you add up the annual sales totals you will see we are still a small fish in a big pond compared to anywhere holding even monthly sales
Full colour National cat. features over 450 lots EVERY ONE illustrated in full colour ..... at just £9 represents the BEST value for money catalogue ANYWHERE, unless you can show me another somewhere (& I can send for a free one)? Considering this features items which often make un der £50 a lot - we DON'T make a charge for colour illustration, offer free insurance on all items ..... & FOUR cats costs just £24 a year - working out at £6 apiece, with buyers premium just 12%.
Postage is now a real killer too - over £1.20 in the UK, over £5 overseas. THe catalogue printing bill is a hefty four figure sum despite what anyone out there wishes to tell me.
I just WISH sending out freebies really really would expand our consumer base and increase revenue - but (after 3 decades) I know from experience it doesn't work. Bit like putting cats on the net (thro' ebay & ATG) it drew in NO EXTRA customers we didn't already know about, and slowed down the actual live sales themselves - to the disgruntlement of those in attendance who had travelled looooooong ways to sit thro' such - plus attend the countries largest specialist collectors events alongside.
Throughout everything I try to give value for money in all BBR does (books, mags, cats, shows, auction service), & hopefully, after 3 decades, have stood the test of time.
NOT a luddite............................... but all MAY just change in the very near future as we are about to alter muchos that we do ..... watch this space.
Would be interesting to note which salerooms do actually send Al n Tester free cats, out of curiousity?