This die - cut showcard for "Waverley" cigarettes manufactured by Lambert & Butler Tobacco Manufacturer, founded in 1834 and commenced cigarette manufacturing in 1876. This brand "Waverley" named after Sir Walter Scott's historical novel of 1832 and introduced by L & B in1881. The brand "Waverley" had several versions such as oval, round, special and this straight cut introduced in 1897 and still available into the 1960s. Other brand names included "Rhodian" - "Needle Point" - "May Blossom" etc, etc. The firm were based at Drury Lane, London WC2 and became a branch of the ITC in 1901.
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