This W.D. & H.O Will's "Westward Ho" brand was introduced around 1882 just after "Three Castles". It was very popular up to around the early 1920s. Indians and Cowboys were used to advertise this brand, hence the name. I am not sure how this cowboy manages to hold his pipe in his mouth at the pace he appears to be movng at. This showcard is dated 1915/16.

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