Hi FB,
W D & H O Will's introduced their biggest selling brand "Wild Woodbine" at 5 for 1d in November 1888 along with it's sister brand "Cindrella" and whilst "Woodbine" survived, the "Cindrella" brand was extinguised at the onset of World War 2.
Collectors cherish 5 for 1d packs in preference to older-rarer and prettier packs so your "Cindrella" pack is very desirable for collectors and more so because it is a live pack. Pity it has been opened.
bacco