Shredded Wheat has been available in America since the 1890's but didn't reach British stores until 1926 when a factory was built in Welwyn Garden City. Of the original factories, two are in Niagara Falls, New York and one was located in Niagara Falls, Ontario, Canada. They were built in this area to take advantage of the hydro electric power supplied by the Niagara River. One of these factories was dubbed the "Palace of Light" because of how clean and modern it was.

The following box is from 1939 and has survived in near mint condition but it holds a bit of a mystery for me. On the box it says 12 biscuits, 12 ounces but this box is 15 inches across. Far too big for just 12 biscuits. So, is this a packing case that would have held a number of 12 biscuit boxes, or, is it a display box? I have searched in vain for an example like this on the internet. Perhaps it's a fake? (I don't think so)

Here's some Shredded Wheat humour.

What do you get if you run a budgie over with a lawnmower?

Shredded Tweet

I placed a small Coral Flake tin on the box to show the size of this box.

The following picture shows the actual Palace of Light factory. It looks much nicer on the box.

These are not my images but I thought they were interesting enough to include.

Palace of Light and Niagara Falls postcard.

Sample Box

1930's British ad

I bet you I couldn't even eat one!!

Hi- Newbie here- I've been looking for information on my picture- trying to date it- looks like it should have been mounted on hard cardboard like they did back in the day but its not mounted on anything and its survived- the box in the picture says"Whole Wheat" on the top flap- then the from the box has a picture of the headquarters? with the logo "The Home Of Shreadded Wheat, Niagra Falls, New York"- any info is appreciated!