It's so strange - maybe because i'm a "Soft Suthern Nancie" as a Yorkshireman I know described me once (despite the fact I was with a girlfriend at the time) that the idea of actually advertising LARD seems so funny !
It reminds me of a documentary in the 1980's about food - one old chap actually said :
"Chips are good for yer .......there's a lot o' Vitamins in Chips"
Was he the designer of this sign ?