Hi Keith
Thats an interesting and very ' difficult to answer ' question. I once watched a really skilled bricklayer at work , and asked him how did he lay them so accurately, ... and so straight, and so fast , ....how did he get the mortar mix right etc, etc.
He said I don't really know . I just do it and after all these years its always right !!
I don't claim to know anymore about advertising stuff than the next man, in fact I'm sure I know less that alot .................but I just look at your sign and think everything about it looks wrong ? ...........why exactly ? SORRY to me its just wrong.............paint colour, style, wear, lettering, colour of the wood.
To me its just plain wrong
Cheers lummox