We have all heard of "Pop Idol" on the TV, well this little cigarette tin is "London Idol" who was "Vesta Tilley" a famous male impersonator and the brand was introduced in 1914 and was manufactured by R & J Hill Ltd, founded in 1775, in Shoreditch, London, E, ( Known as the Badminton Tobacco Works). They also operated the following companies: Wood Bros, Leeds - Harry Archer & Co, London, - Strathmore Tobacco Co, London, & Gold & Co, Birmingham.
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Matilda Alice Powles (13 May 1864 – 16 September 1952), was an English music hall performer who adopted, at age 11, the stage name Vesta Tilley and who became one of the most famous male impersonators of her era. She was a star in both Britain and the United States for over thirty years.