Edmonton Times & Gazette; Mar 31st 2020
A local expert claims a "find of a lifetime" recently near Edmonton, Alberta. Lying amongst the moss, gravel and partially buried under several inches of dirt on the property line, and located between an old homestead and remains of an early 20th century factory is what some experts are calling a historically significant find. Evidently, a local utilities company was clearing the site of the old factory to make way for a new housing subdivision. Apparently while digging a shallow ditch, the digger's bucket caught what they initially thought were pieces of old farm equipment. Upon closer inspection, they realized it was a large batch of old metal advertising signs. As part of the covenant in the Province of Alberta, any historical, cultural or otherwise significant finds must be reported to the Department of Heritage before work can continue. The Dept. of Heritage further contacted the Museum of Social History who in turn reached out to the Alberta Association of Advertising Enthusiasts to assist with the investigation. Local historian and collector Mick Golberg led the effort and commented, "this is a highly unusual discovery which was probably the result of factory cast-offs or surplus signs which were discarded prior to the advent of recycling", he added "these are all Vitreous Enamel signs and all appear to be early 20th century with some possibly dating back to the late 19th century". Some examples include four smaller Hudson's Soap Signs, which depict and image of an early Air Balloon. There is a large assortment of signs depicting Webb's Seeds. As well, there were a litany of Tobacco related signs, with beautiful images of early cigarette packets. "The condition on these is remarkable" said Mr. Golberg, "some of these are very rare, and valuable" citing the Hudson's sign as one where only a small quantity are known extant. "the dry air and the cold winters have provided an ideal environment which helped preserve these" Evidently the site will continue to be sifted through before the stop work order can be lifted. A spokesman from the Province said that the finds will be gathered and documented, before being sent to the Provincial Museum. When pressed for information on what will happen to the duplicates, he commented "it is likely that these duplicates will make their way to auction at a later date, as funding for the museum is always a challenge" Recently the Museum was shuttered in response to the COVID-19 pandemic.